Shark Tank star Kevin “Mr. Wonderful” O’Leary took a bite out of a Rule Breaker Snacks cookie and burst into a smile exclaiming “Wow!”. Reaction from the other Sharks ran along similar lines. While founder Nancy Kalish didn’t walk away with a deal, she left knowing she was on to something big.
The Sharks were understandably impressed. That’s because All Rule Breaker Snacks are free from: wheat, gluten, dairy, eggs, tree nuts, peanuts, soy, fish and shellfish, coconut and sesame. Not stopping there, all products are made in a certified gluten-free bakery free from all the above allergens. All Rule Breaker Snacks are certified gluten-free, Non-GMO Project Verified and kosher certified by KOF-K. They contain no preservatives or artificial flavors.
The first rule broken by this female founder was producing snacks that are good for people yet taste great. It’s common knowledge that foods that are good for us are usually flavor challenged. Nancy thought ahead and leveraged tasty all-natural plant-based ingredients to deliver a line of snacks that relieve consumers of the burden of guilt often felt after plowing through a whole bag of treats in record time.
It’s a sweet sales tactic and it’s working.
The company’s products are sold in over 3,500 retail locations increasing to 4,800 by the end of 2022. Direct to consumer sales account for nearly half of revenue and Rule Breaker Snacks is frequently an Amazon’s “Top Choice” in vegan and gluten-free cookies, and allergen-free cookies.
Investors are encouraged to explore this investment opportunity while it’s still open.
Read more of the latest industry developments in our new edition: January/February 2022 Single Issue form – International Bakery (in-bakery.com)
Editor, International Bakery
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