Low-carb company SRSLY Low Carb has concluded its bridging investment round as of the 31 October 2023, reporting that it has surpassed its original Seedrs target by 37%, courtesy of 331 backers raising UK£274,000.
The promising bridging investment means that healthier living company SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next stage product innovation, extending its B2C stewardship in low carb excellence and building upon its recent US retail launch.
Launched in 2019 SRSLY by seasoned triathlete and Iron Man newbee, Andy Welch, SRSLY was originally tasked with helping like-minded endurance athletes increase their protein intake without sacrificing on their bread consumption. Since then, SRSLY has embraced a more mainstream persona, targeting any ‘nutritional savvy’ individual seeking to lose weight, manage diabetes or improve their health & wellbeing status without short-changing their taste buds.
According to Andy, “with 70% of individuals actively seeking out healthier alternatives (Statista) and healthier living season (January) almost upon us, the arrival of new funds will allow SRSLY to enhance both its team and operational make-up to underpin its status as a leading low carb evangelist.”
Highlights for the brand this year include; revamping its brand identity, extending its reach into jams, condiments & ready meals, securing an NHS central contract, winning foodie accolades (including Food & Drink Federation recognition as emerging SME of 2023) and securing an exclusivity agreement with Gourmet Foods International, which services numerous supermarket chains across all 50 US states.
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Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com
