St Pierre Groupe, which recently rebranded from Carrs Foods, has won the prestigious Queen’s Award for Enterprise in International Trade. Scooping the UK’s highest accolade for business success in export, St Pierre Groupe takes home the prize for its growth in overseas sales over the past three years, increasing annual international sales by 159% as a result of significant US growth.
Manchester-based St Pierre Groupe includes in its portfolio St Pierre, Baker Street, and Paul Hollywood ranges. St Pierre is now the fastest-growing bakery brand in the US, according to Nielsen data.
Founders Jeremy Gilboy and Paul Baker completed a management buyout of Carrs Foods in 2004. They entered the American market 10 years after that. Introducing the company’s St Pierre brand to the US, they’ve had retailers remain loyal customers to this day, the company reports.
Increasing international sales to 51% of revenue, the duo has already increased turnover to £69m in 2018. With over 150 bakery products selling in the UK, its export range now has over 85 products, listed in over 35,000 stores worldwide. With 60% of its volume in the US, St Pierre Groupe’s turnover is forecast to nearly double in the next three years, aiming to reach GBP150m by 2022.
Previously achieving a Top 10 rank in the Sunday Times International Track 200 for the third successive year, St Pierre Groupe was listed in 8th place this year.