Flowers Foods’ Tastykake brand, which produces a line of snack cakes, pies and doughnuts, is leading a new campaign titled “Make Their Day Tasty”, in anticipation for children going back to school. The campaign will span across radio, digital and social media, and marks the brand’s first with its new agency of record (AOR), PPK.
“Back to school means hectic schedules for the entire family. With this campaign, we want to make sure parents remember to pack with purpose and add some sweetness to their kids’ lunch to make their entire day tasty,” explained Penny Patterson-Smith, Senior Vice President of Snacking at Flowers Foods. “PPK has done a great job with this inaugural campaign and we’re looking forward to many more successful executions.”
“Our evolving partnership with Tastykake is a shining example of how PPK has grown over the years – by providing incredibly thoughtful client service and results-driven strategic creative solutions to our clients leading to natural, organic growth,” added Garrett Garcia, President of PPK.
PPK is also AOR for Wonder Bread and produces work for several other brands owned by Flower Foods including managing social for Mrs Freshley’s and Evangeline Maid.
“Those who cherish a uniquely sweet treat know there is nothing that satisfies a hectic micro-moment better than Tastykake, especially during back-to-school time,” said Ashley Hornsby, Brand Manager of Tastykake. “This year’s back-to-school campaign is meant to capture and convey the back-to-school rush that every parent goes through, whether it’s school science fairs, practice at the field or ballet recitals.”
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Editor, International Bakery
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