Upcycled cookie tackles waste

Brewer’s Foods has announced the launch of what it is calling its new sustainable and upcycled chocolate chip cookie. The cookie is the newest addition to its product portfolio which includes upcycled pita chips and flatbread crackers, and is made from Barry Callebaut’s chocolate, Cabot butter and King Arthur flour.

The company has said it is committed to sustainability and upcycling efforts, and the “new cookie is no exception”. It is made with upcycled ingredients – which Brewer’s Foods has said means the ingredients are sourced from sustainable sources and are reused in a new form, but is unclear about the process of its upcycling.

According to the company, the cookies are made with Callebaut chocolate, the cocoa beans are ethically sourced and sustainably grown, the Cabot butter is sourced from sustainable farms and the King Arthur flour is made from wheat grown without the use of pesticides and herbicides.

In addition to this, the cookie is also made with natural sweeteners such as honey and maple syrup, and is free from artificial flavours and preservatives, to ensure it is as healthy and natural as possible.

The company was founded by Kyle Fiasconaro, who explained that the idea for creating a company whose products came from upcycling was when biking to work – passing a local brewery whose grains were in the process of being thrown out, right by a bakery.

“The smell of the fresh grains and the bakery next door led me to wrack my mind for what could be done to ”Eat” that beer. What started out as a small project grew into a mission,” he explained on the website.

The grains the company uses are upcycled, as a by-product from the beer making process – in the process of making beer, brewers steep grains such as barley in water, which is then strained to make beer and discard of used grains. In the upcycling process, these grains are used to create a variety of snacks in Brewer’s Foods’ portfolio, including cookies and crackers.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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