Waitrose has relaunched its premium No.1 range, featuring nearly 200 new and improved products.
The updated No.1 line now boasts over 600 items, including premium ready meals, dips, pasta & sauces, coffee, desserts, bakery treats, and fresh meat and fish.
The upmarket grocer has introduced 130 new products, set to roll out from June to October. Highlights include Best of British berry preserve, croissant cups, Heather honey smoked salmon, truffle houmous, and tomato & vodka sauce.
In addition to new products, the No.1 range has received a packaging redesign. Waitrose stated the new design aims to provide “a premium feel for the entire range and to reflect the high quality of the products inside.”
Maddy Wilson, Head of Own Brand and Innovation, said: “Our No.1 range is the ultimate brand for food lovers, and we are thrilled to introduce some truly innovative new products as part of our relaunch.”
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