Walkers trials paper-based packaging

PepsiCo is trialling new, paper-based outer packaging for its Walkers brand, specifically for the Walkers Baked multipacks.

The trial pack is widely recyclable and will replace plastic outer wrapping on more than 30,000 six-pack multipacks of two popular Walkers Baked flavours – Sea Salt and Cheese and Onion.

Shoppers will be able to purchase the new trial packs at 800 Tesco stores across the UK from 1 March 2023, and the brand will also be asking shoppers for their feedback on the new design and its new functionality. This marks the second major sustainable packaging trial with Tesco in recent months.

Ahead of the Baked pilot, the company rolled out new cardboard outer packaging for millions of Walkers 22- and 24-bag multipacks to major supermarkets in the UK following a successful trial with Tesco. The cardboard packaging will reduce the amount of virgin plastic used in their supply chain annually.

“With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home,” explained Rachael Smith, Senior Marketing Manager, Walkers. “Feedback is so important in helping us deliver the best possible experience for consumers, and we can’t wait to hear people’s thoughts when the packs land in stores.”

The trial marks another step in the company’s journey towards eliminating virgin, fossil-based plastic from crisp and snack bags across Europe by 2030, which is part of pep+, PepsiCo’s global health and sustainability transformation plan.

“We’re always exploring new packaging solutions that can help us reduce virgin fossil plastic use, in pursuit of our broader sustainable packaging goals. After more than two years in development, we’re looking forward to testing this paper-based outer material with our consumers to better assess the role it could play in our future packaging portfolio,” concluded Gareth Callan, Packaging Sustainability Lead, PepsiCo UK & Ireland.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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