Wall’s Pastry has announced the launch of a ‘Great Family Favourites’ product range in selected Asda stores. Developed by Addo Food Group, the range will be initially available for three weeks from 18 March. It has been designed to meet the growing demand for family-focused food and features ‘classic springtime products’, Wall’s Pastry said.
The Great Family Favourites range comprises Chicken & Gravy Pie, Minced Steak & Onion Pie (both 400g, £2), Family Sausage Roll (450g, £2), Bacon & Cheese Quiche and Cheese & Onion Quiche (both 400g, £1.50).
“The range was developed to provide quick and easy meals that can be enjoyed during different occasions, to make the perfect meal for the whole family and take pride of place on a buffet table. We wanted to create products that deliver on taste and flavour and, at their heart, bring the family together,” said Mike Holton, Brand Manager at Wall’s Pastry.
“Whether it’s a mid-week dinner, or a warming lunch, we want to offer convenient meal solutions to consumers who are looking for tasty and flavoursome feelgood food to enjoy together”
The Great Family Favourites range joins a number of NPD launched by bakery brands to hit the shelves for spring.
“In a direct response to the Covid-19 pandemic, shoppers across the UK have gone in search of traditional, comforting British flavours and we’re excited to be launching a range that will appeal directly to those consumers,” Holton added.
“Following extensive consumer research, which showed that the nation had missed quality family time the most during lockdown, and with shopping habits shifting over the last 12 months, we wanted to develop a range that delivers on value but also includes familiar, comforting foods that consumers love.”
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Editor, International Bakery
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