Wild About Bread launches new flavours

Wild About Bread Home Baked Bread Made Simple is now even easier and more fun with the launch of new flavors in individual packaging available at Kroger stores in Dallas/Fort Worth Metroplex in Texas. Individually packaged flavors offer an easy way to make fresh, bakery-quality bread at home, from tasty bread sticks as an appetizer to rolls and breads for major meals and tasty pizza crusts.

Exquisite flavors in individual, mouth-watering packaging, such as Sweet Onion, Roasted Garlic & Herb, Everything But the Bagel and Rustic White, are incorporated into the Wild About Bread family of artisanal bread blends. “Mix, taste and bake; it really is that simple to have fresh, hot, artisanal bread at home,” said Chris Harlander, general manager of Wild About Bread. “Gather your family or friends to have a good time in the kitchen and let them be amazed at how easy it is to prepare wonderfully fresh, tasty, bakery-quality bread.”

Consumers’ demand for simple bread-making solutions at home led Wild About Bread to create a new bread mixing kit and a PrepPal container for mixing and fermenting that simplify the bread-making process at home without sacrificing the artisanal final quality and crust expected of a bakery-made product. The new flavors in individual packaging can be used with or without the convenient PrepPal container. Kroger offers Wild About Bread™ on specially designed display shelves in the fresh bakery section.

“Our new flavors in individual packaging offer simple flavor solutions for busy consumers, while making baking bread easy, fun and fast,” Harlander added. “Freshly baked bread is the perfect accompaniment to any meal or gathering, and a greater number of flavor options offer more versatility for all your dining occasions.”

Read more of the latest industry developments in our new edition: January/February 2022 Single Issue form – International Bakery (in-bakery.com)

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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