Southeastern Grocers Winn-Dixie has opened a store in Viera, Florida. This follows the 2020 openings of eight stores in Boynton Beach, Fort Myers, Gainesville, Lakewood Ranch, Lake Mary, West Melbourne, and two locations in Jacksonville, Florida.
The store’s fresh concepts and offerings include a new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes, and mushrooms and an assortment of tropical fruits and berries, as well as more than 100 organic varieties. The location also offers an assortment of specialty cheeses, more than 15 varieties of artisan-baked breads, and grab-and-go meal options including chef-prepared plant-based proteins, take-and-bake pizzas, and fresh sushi made daily.
In addition, the full-service meat department features certified angus beef and prime beef, as well as hand-carved meats cut to order, including pork loin, roast beef, oven roasted turkey breast, and roasted eye round. Customers can also enjoy a variety of fresh, locally caught selections throughout the seafood department, including Florida Keys lobster, first-of-the-season stone crab, and large fresh water shrimp, as well as seasonal favorites such as mahi mahi, grouper, and triggerfish.
“We are incredibly proud to celebrate our newest Viera store, the most recent of our nine new Winn-Dixie stores throughout Florida,” said Anthony Hucker, president and CEO of Southeastern Grocers, in a statement.
“This expansion marks our continued commitment to increase our presence in our home state, and to strengthen all the communities in which we serve. We look forward to providing our Viera community fresh, quality products tailored to their unique needs and preferences, while delivering remarkable service that they can always count on.”
SEG is on track to have renewed 70% of all stores throughout the grocer’s Southeast footprint by the end of 2021 to further enhance the shopping experience for all its customers.
Image credit: Winn-Dixie
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Kiran Grewal
Editor, International Bakery
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