On 20 March the milling community will honour the staple food of humankind. The FlourWorld Museum invites global participation in social projects.
For the sixth time, the FlourWorld Museum in Wittenburg is calling on the global milling community to help celebrate World Flour Day. On March 20 flour, the “white gold”, a staple food that connects billions of people the world over, will be at the centre of attention. This year the motto is “Feeding the world starts with feeding your community. Let your actions speak!”
Global responsibility and local commitment
World Flour Day is more than just a commemorative day. It is intended to call attention to the importance of flour and the responsibility of the milling industry. Around the world, companies in the milling and baking industries and their employees are invited to join in with donation and volunteer projects. Plans call for flour donations to food banks and charitable organizations, and volunteer support for local projects.
Volkmar Wywiol, founder of the FlourWorld Museum, stresses the importance of this event: “Flour is life! World Flour Day stands for many things. We celebrate the significance of flour and our appreciation to farmers and millers for this gift of nature. It is also a day of solidarity and support from the flour industry, giving hope and assisting social institutions with flour donations large and small.”
Shared involvement
In addition to public action, the internal community is a focus. Peter Steiner, Global Head of Business Unit MC Mühlenchemie, notes: “Our subsidiaries around the world are celebrating the day with joint events. Team projects, in which employees assist local social initiatives, are also planned. We bring people together and do something good for the community. These activities underline not just the importance of flour as a life-giving staple, but also the value of cooperation and community, within the milling industry and beyond.”
MC Mühlenchemie sponsors the FlourWorld Museum in Wittenburg. The Museum plays a central role in the organization and execution of World Flour Day, and works to make the importance of flour and the work of the milling industry visible. “Only with shared effort can we master the great challenges of our time, like feeding a growing world population,” says Peter Steiner of the vision behind the motto of World Flour Day 2025.
A symbolic date
March 20 is the beginning of spring in the northern hemisphere and harvest season in the south – a day that symbolizes the cycle of growth and nutrition, making it perfect for World Flour Day. The FlourWorld Museum houses the world’s largest collection of flour sacks and preserves the traditions of flour for the future.
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Joseph Clarke
Editor, International Bakery
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