Yorkshire Handmade Pies has appointed Mike Driver as Chief Marketing Officer (CMO). Yorkshire Handmade Pies make classic pies that showcase the ingredients produced in Yorkshire. Owned by Sturdy Foods the brand has achieved exceptional success in the last 12 months with its unique high-quality pie eating experience.
Mike Driver has over 30 years business, marketing, innovation, and digital marketing experience, with significant “hands-on” and blue-chip Director level experience. His experience spans consumer goods, food and drink, nutrition, bio-sciences, and e-commerce, including Board level UK and global positions within Muller, Northern Foods, McCain Foods and Clasado Biosciences.
Driver will be responsible for all brand marketing and strategic direction for the brand. James Sturdy, Managing Director, Yorkshire Handmade Pies, and Sturdy Foods said: “We are delighted to have appointed Mike. His experience will be a catalyst for our continued growth and provide us with the experience to communicate with our customers, better understanding their needs, creatively delivering delicious food. Mike has been responsible for some of UK’s most well-known brands, and we are excited to go forward with continued success.”
Mike Driver, Chief Marketing Officer, Yorkshire Handmade Pies, said: “I’m most excited about working with a business that has great products, great leadership, a great team, and a real sense of being part of the local environment and community and giving its customers the best of all of this to make their lives better, now and in the future. I really admire their commitment to quality, which they consistently deliver.”
Driver also has significant experience in coaching and business consultancy working with start-ups, SME’s, and new brands, and he has direct experience of successfully developing brands and businesses in every type of retail, foodservice, online, and out of home food sectors. Driver holds a master’s degree from Cranfield University in Digital Marketing, as well as two postgraduate qualifications in Marketing Management, plus a BA Hons degree from Sheffield University.
Yorkshire Handmade Pies are award winning freshly made pies, fast frozen and delivered to your door within 24 – 48 hours. They fit conveniently into your freezer draw to bake and eat whenever you want.
Parent company, Sturdy Foods, manufactures food for hospitality, retail, and direct to consumers. Sturdy Foods’ innovative brands are made from ingredients by a team of bakers in Sturdy Foods Yorkshire bakery. Sturdy Foods brands and products aim to offer quality and convenience for foodservice.
Image Credit: Yorkshire Handmade Pies
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Editor, International Bakery
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