Bakery Live introduces Simon Bird

Ahead of the must-attend virtual event Bakery Live happening this month, 21-22 February, we are pleased to announce our next speaker; Simon Bird, Global Business Director Food Enzymes at IFF.

Simon Bird is the Global Business Director for IFF’s Food Enzymes Business. Throughout the last 12 years, Simon has experienced many different roles within the Chemical/Biotech Sectors. He started his career in the UK speciality chemical industry as a production engineer, focusing on process optimisation.

He then moved to commercial roles in Europe with Dow Chemical and Dupont. Originally from the Channel Islands (UK), he has always had a passion for resource conservation and simplicity. It was this interest that drove him to take on the Regional Lead, Europe & Middle East of IFF Food Enzymes Business and subsequently the Global Role in 2023. As a business leader, he hopes to continue to challenge the way industries operate and make enzymes part of a more sustainable world.

Sustainability in the bakery industry takes many forms – as observed at the last edition of Bakery Live in June 2023 – which includes looking at how consumer demands are driving bakery manufacturers to be more sustainable, as well as how manufacturers can utilise ingredient solutions to reduce waste in their factory.

In his session at Bakery Live, Simon Bird will discuss the challenge of prioritising sustainability in the baking industry with Editor Caitlin Gittins – particularly in the face of rising food, raw materials and manufacturing costs. He will stress the power of enzymes, and how dough strengtheners are an example of how leading-edge ingredient innovation plays a pivotal role in helping the baking industry achieve its sustainability goals.

Join 1000+ attendees from 83 countries in attending Bakery Live, the dedicated online platform for providing the latest insights and market trends for the global bakery industry.

To make sure you don’t miss out on Simon’s session, register here.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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