SnackFutures, the Mondelēz innovation and venture hub, opened applications for CoLab 2023. This marks the third year of the start-up engagement program which was created to bring ‘big and small’ together to drive mutual growth.
The 12-week program includes in-person workshops, hands-on experiences and virtual curriculum sessions along with one to one mentorship.
Participants must fit within the brand’s ethos of being good for people, kind to the planet and fun, the focus for the 2023 class is “disruptively delicious”. SnackFutures is looking for brands that are pushing the boundaries for snacks – from flavours to experience, to sustainability to packaging – as well as grabbing the attention of both retailers and consumers.
According to Brigette Wolf, VP and Global Head of SnackFutures reports that CoLab is working as intended – to provide emerging brands with tools, resources and technologies they would not have access to, and introduce the snacking company to new insights, capabilities and prospective investments.
“To be launching a third class of CoLab demonstrates Mondelēz International’s commitment to thinking and behaving as a consumer-centric, future forward leader in snacking,” explained Ms Wolf. “The start-ups that participate in this program tell us they are blown away by the access and attention they get from our experts and ecosystem; and our leaders and employees are inspired by the drive and discipline of these entrepreneurs.”
Applications for the CoLab 2023 program are open through to December 2022, it will begin in April 2023. To apply, start-ups must be based in the US, generating at least US$1 million in revenue, have high growth potential, align with Mondelēz’s innovation priorities and can benefit from working with the company.
For more information and to apply to the program, visit www.snackfutures.com.
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