Countdown to iba

iba has announced a countdown to its trade fair for the baking and confectionery industry with seven months to go until the event’s reunion. iba will be inviting the world’s bakers to gather at the Fairground Munich this year, from 22-26 October. This year will be all about iba; global innovations, trends, new contacts, leads and knowledge transfer all in one place.

The countdown has started until the baking industry will meet again in person to show products, discover innovations and exchange ideas at expert lectures. Visitors to the show can expect to discover a wide range of products, with over 90% of the show already booked.

“As SARMAŞIK family, we are glad to be a part of iba trade fair again this year. It will be a great reunion with our customers and colleagues, and we are very much looking forward to exploring the potential of our future cooperations together,” commented Ali Toprak, R&D Manager of SARMAŞIK Group, who are exhibiting this year.

iba will presenting itself with its familiar product portfolio and quality across 10 halls. New as of this year, the halls are grouped according to topic, creating a good overview of what will be on offer. Packaging technology will be on show in hall B1, while visitors will find the latest in production technology and equipment in halls A1, A2, B2, B3, C1 and C2.

“MECATHERM and ABI are delighted to return to iba to help provide a unique, immersive, and memorable experience for visitors,” said Raymond Nogael, Vice President, Marketing and Business Development at TMG. “From sustainability to digital solutions and product quality to industrial performance, we’re really looking forward to meeting with industrial bakers from all over the world to discuss their challenges and introduce innovative solutions developed to support the future of the baking industry.”

Artisan bakeries will be on show in halls A3 and A4. Raw materials and ingredients will take to the stage in the neighbouring hall B4.

Topics will consist of the usual product range and newly introduced focus topics: these are food trends, artisan bakery, health and sustainability as well as digitalisation, complete solutions and quality management. The chosen topics highlight important trends in the industry, combine supply and demand and look towards the future.

The topic of food trends is about how the food culture is developing, what new products the global baking industry is presenting and what opportunities alternative ingredients offer. In the area of artisan bakery, everything revolves around traditional and modern crafts, vocational training and culture. Health deals with eating habits, the need for fresh, balanced, varied and high-quality food is also a key aspect of new business models and aligning the focus on changing customer needs.

Sustainability is another focus topic, where themes include the use of regional and seasonal products, the possibility of ecological packaging and energy and resource-saving production. Digitalisation looks at how companies are gearing up to be ready for tomorrow, today. iba will present new ways and methods for the baking industry from process optimisation and automation through AI.

“We are delighted that iba 2023 is finally taking place again and that we can present our products and innovations on site in Munich. The topic of sustainability is particularly important to us,” explained Lex van Houten, Regional Marketing Manager, AMF Bakery. “With smart digital solutions using AI and machine learning, hydrogen baking and electrical baking, we want to make our contribution to a proof future of the baking industry. We look forward to exchanging ideas on these and other topics in October.”

Another focus is on how turnkey solutions are important for production – increasing efficiency, quality management and sustainability.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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