Alzheimer’s Society’s Cupcake Day is back for its sixth year running, so it’s time to heat up your ovens, grab the over ripe bananas and get involved on the 17 June 2021.
2020 has seen a huge rise in baking. With more time being spent at home, lots of us have been practicing our tray bakes and lemon drizzles to perfection. It’s now time to put those efforts to good use.
Whether you organise a delivery ‘drop off’ of goodies to your neighbours, host a driveway bake sale in your area or have a virtual ‘bake-off’ with colleagues, friends, and family, you will be helping to raise money to support the 850,000 people living with dementia in the UK.
By dusting off your pastry-stained cookbook and getting involved in Cupcake Day, you will be helping us reach more people through our vital support services, like the Dementia Connect support line. Our services have been used nearly three million times since March and have been a lifeline to thousands, but there are so many more who urgently need our help.
People affected by dementia have been left severely impacted by coronavirus and never needed our help more. As well as people with the condition being the worst hit in terms of deaths, we’re hearing daily from people who are seeing their symptoms increase, mental health decline and family carers in complete despair.
So whether you’re a piping queen or baking newbie, we are encouraging everyone to have a go and raise vital dough-nations for this fantastic cause.
Podcaster, writer, and former 2019 Great British Bake Off contestant Michael Chakraverty said: “It has been heart-breaking to hear about the devastating impact the pandemic has had on people affected by dementia. Being the worst hit in terms of deaths, cut off from loved ones and struggling without any social interaction for so long, it’s never been more important to fundraise for such an amazing charity. I always knew baking can bring people together but this past year especially, knowing your baking can make a difference to someone does make it that bit sweeter. I’m calling for as many people as possible to get in the kitchen then get out delivering your baked goods and start raising money on June 17th for this important cause.”
To sign up and receive your free fundraising pack please visit www.alzheimers.org.uk/cupcake-day
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Media contact
Kiran Grewal
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com
