Délifrance unveils latest bread range

Délifrance has revealed its newest bread range ‘PanItaly’ following a strong increase in demand for specialty Italian food and drink products. 

According to the latest consumer research conducted by the company, 40% of consumers prefer breads of the world when at home and over half seek them out. With consumers looking for bread experiences beyond the familiar, and Italian cuisine a firm favourite with British consumers, Délifrance has tapped into its expertise in Italian breads to meet demand. 

This news follows the recent launch of Délifrance’s report into the UK bread market, where it demonstrated retailers and operators have an opportunity to tap into the UK£1.2 billion rise.  

The report showed businesses have a huge opportunity to take a slice of this growth by embracing evolving trends in the bread category such as demand for specialty and world breads; products using clean label and regeneratively farmed ingredients; bread that offers health benefits or caters to specialist diets; the impact of smaller bakeries on the wider market and consumers’ response to the cost-of-living crisis. 

The ‘PanItaly’ range offers Italian bread and allows retailers and operators to easily access this growing market. Featuring specialty products including firm favourites ciabatta, focaccia and panini, the range offers an authentic taste experience to entice consumers. 

“Much-loved, staple foods have a special role to play at times of upheaval and, with consumer budgets under intense pressure, bread offers affordable comfort,” said Stéphanie Brillouet, Marketing Director at Délifrance. “With demand rising for speciality loaves, breads from outside the UK give operators the chance to bring further excitement to the bakery fixture and innovation to a menu. This gives suppliers and retailers an opportunity to add further value to the market by meeting demand for more exciting, premium breads.”

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