In celebration of this Earth Month, Frito-Lay announced it will deploy over 700 EV vehicles in the US by the end of 2023. The vehicle deployments are expected to lower emissions by 7052 metric tonnes of greenhouse gas emissions annually – the equivalent of removing 1533 passenger cars on the road. This is done in combination with regenerative agriculture, water saving technology, packaging innovation and more, part of a wider move from PepsiCo to advance its sustainability efforts.
“Our mission is to create more smiles and a brighter future with every bite,” said Steven Williams, PepsiCo Foods North America CEO. “As a collective of America’s most beloved brands, we have the unique opportunity to create a real impact by boldly innovating the way food is grown, made and shared.”
As sustainability becomes a core topic among consumers, Frito-lay is using its brands to ensure consumers don’t have to choose between taste and impact.
“Frito-Lay’s beloved brands have made millions of people smile for almost a century. We see it as a great opportunity to ensure our business contributes positively to the world,” added David Allen, Vice President and Chief Sustainability Officer, PepsiCo Foods North America. “From how our potatoes and corn are grown to how we make, transport, and sell our products, Frito-Lay will continue to leverage our scale to create real positive impact for people and our planet.”
This follows on from the news that the brand successfully made its first third-party shipment using an electric vehicle from Schneider National.
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Editor, International Bakery
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