From the Sponsor: AMF Bakery

Approaching the holiday season is a busy time for retailers, producers and consumers alike. AMF Bakery offer solutions to help scale up production and automate production processes to meet challenges. 

Sweet cakes and cookies are the favourite of many people during this time of year. Christmas and the end of the year is a time for treats, sweet cravings and being with friends and family. But also throughout the year, the supply of cakes and cookies is a challenge for many retailers and producers.  

Reasons to look into the possibilities of scaling up production and automating processes with AMF Bakery Systems, the supplier of (semi) automated bakery lines for cakes, cookies, and also pies, bread, pastry and pizza products.  

Trends in the market show that personalisation is important for consumers – having so many different flavours, toppings, and style products, means large categories of products and thus production for manufacturers and bakeries. The same goes for single packed products, for on-the-go for snacking at the desired moment, so it needs to be obtainable anywhere at any time. 

And last but not least, healthy lifestyle trends, higher demand for clean labelling, bio, organic, vegan, gluten-free and more new eating habits, that are here to stay. 

Popular cakes in the sweet category are: 

  • Loaf Cakes, also with marbled effect  
  • Muffins 
  • Cupcakes 
  • Brownies 
  • Bundt cakes and loaf cakes 

For cookies, shortbread, ginger nut and chocolate chip are a few of the most popular ones, and we see a growing trend in luxury products, like almond paste filled cookies, which need a special production method that AMF Tromp masters very well. A top and bottom lid come together, with a deposited amount of paste in the middle. 

AMF Tromp offers market-leading technology in cake depositing and decorating. Duo batters like vanilla and chocolate combined with various fillings and toppings require innovative engineering technology for new ingredients. AMF delivers fully integrated production solutions that producers need to meet market demands...

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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