King Arthur Baking Company, an American baking brand that supplied consumers through the baking boom of 2020, continues its legacy with new products designed to make baking easy and accessible to all bakers, no matter their skill level.
Launching this fall, four new pancake mixes, a Gluten-free Confetti Cake mix, and Organic Masa Harina are the result of extensive market research and internal insights from the past year as the baking industry has seen a surge in new consumers and high demand for quality baking ingredients.
Pancake Mixes Rise in Popularity
Always a crowd pleaser, pancakes have increased even more in popularity over the past year with the category growing 26%. To meet the growing demand and build on its current offerings, King Arthur will add four new pancake mixes, making it easy for people to enjoy pancakes no matter their preference or diet. The convenient just-add-water recipes for the Buttermilk, Carb-Conscious and Confetti mixes create instant pancakes that can be enjoyed anytime, so they are no longer just a weekend morning staple.
- The 2021 People Food Award-winning Classic Buttermilk Pancake Mix, made with real buttermilk, is the ultimate experience for those who enjoy the taste of a traditional diner-style pancake. The versatile mix can also be used to create other delicious breakfast favorites, such as waffles.
- The new Carb-Conscious Pancake Mix is perfect for those following Keto or low-carb diets, with only 4 grams of net carbs per serving. As a bonus, one serving also includes 13 grams of protein (equivalent to eating two eggs) and 7 grams of fiber.
- A guaranteed fan favorite, Confetti Pancake Mix will also hit shelves in fall 2021, giving young and young-at-heart consumers a fun and delicious twist on traditional pancakes. The colorful new pancake mix has only 5 grams of added sugar and is created without any artificial flavors or synthetic colors.
- In addition to the just-add water pancakes, King Arthur is also expanding its Gluten-Free Pancake line with a new Gluten-Free Protein Pancake Mix. Soft, fluffy and packed with 14 grams of plant-based protein and 4 grams of fiber per serving. Plus, they can be prepared dairy-free.
Organic Masa Harina
King Arthur’s new Organic Masa Harina fills a previously unmet need for a premium, organic and finely ground masa harina. Bakers can create authentic Latin recipes, such as tortillas, pupusas and gorditas, or try a new spin on traditional favorites, such as Triple Cornbread Loaf, Sweet Corn Cookies, or Tequila-Lime Snack Cakes, all found on King Arthur’s extensive baking website.
In developing the flour, the King Arthur test kitchen team set out to ensure the product met the brand’s and bakers’ high standards of quality and consistent performance. The result is an authentic masa harina flour made from traditionally prepared (nixtamalized) organic white corn that is finely ground for consistent water absorption and optimal nutritional value. King Arthur’s Masa Harina also differs from others on the market as it is certified Gluten-Free and non-GMO verified.
King Arthur partnered with well-known Mexican-born cooking personality Pati Jinich, who has created several masa harina recipes for King Arthur consumers, including Tortillas, Coricos, Tamales Tapatios and Tamal de Cazuela.
“I’m so impressed with King Arthur’s Masa Harina,” said Pati Jinich. “My tortillas puff beautifully and my masa for tamales passes the float test every time — both marks of an excellent quality masa harina. Soft, malleable and airy, but still with a sturdy hold.”
Media contact
Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
