Over the last two decades, Lady M Confections has seen growth as a patisserie brand. With over 50 locations globally, it has now set its sights on a company-owned strategy in Mainland China to strengthen the business and drive more growth in the region.
“Lady M is looking forward to taking a direct role in elevating the China business, a market that is pivotal to our growth strategy. We are fully committed to strengthening our presence, and to continue serving our loyal customers by having the ability to maintain and operate our boutiques to our brand standards,” says Ken Romaniszyn, Chief Executive Officer of Lady M.
Lady M had worked with a licensing partner Shun Lee Shanghai Commercial Management Co., Ltd. since 2017 when it made its entry into Mainland China. Shun Lee opened and operated over 20 boutiques in five approved provinces and cities. Their License Agreement with Lady M expired on April 9, 2022, and was not renewed. They now plan to shift to a 100% company-owned strategy.
“We are excited to focus on developing the China market with new concept boutiques and innovative product offerings. This decision is important to us since it allows us to maintain the highest quality and consistency customers around the world have come to expect from Lady M,” Romaniszyn says.
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Editor, International Bakery
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