Mondelēz focuses on greater sales and marketing of brands

Mondelēz International recently highlighted how its higher-growth, more focused portfolio is currently benefiting from accelerated marketing and sales at the 2023 Consumer Analyst Group of New York Conference.

At the conference, Dirk Van de Put, Chairman and Chief Executive Officer, Luca Zaramella, Chief Financial Officer and Martin Renaud, Chief Marketing and Sales Officer detailed how the company’s progress in delivering strong, sustainable growth in core categories, improving commercial categories and performance and reshaping its portfolio through growth-accretive acquisitions.

According to the company, it has reinvented its marketing and sales strategy in the last few years, resulting in strong growth, increased efficiency and improved productivity, enabling it to further invest in its brands. This has focused on brands including Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop as well as Cadbury Dairy Milk, Milka and Toblerone chocolate.

“We have shifted our investment posture in recent years to higher levels of spending supporting a more focused portfolio of purpose-led brands, and it’s clear this strategy is paying off,” Martin Renaud explained. “Our marketing and sales transformation has enabled us to demonstrate strong positions in our core categories, driving demand and growing brand loyalty to advance further growth while strengthening cultural relevance in both emerging and developed markets.”

Last month Mondelēz released its State of Snacking report which concluded that the majority of consumers (71%) are snacking twice a day, as well as viewing it as an affordable and necessary indulgence – in spite of the cost-of-living crisis.

“Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,” concluded Dirk Van de Put, Chairman and CEO of Mondelēz International. “Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day, further demonstrating our belief that every snack can be enjoyed in a mindful way.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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