Mondelēz International has announced the launch of its fourth annual State of Snacking report, a global consumer trends study which examines annual insights on how consumers make snacking decisions.
This year’s report explores how current economic challenges are affecting consumer snacking choices around the world, with a majority of respondents prioritising snacking, in spite of rising costs and economic challenges.
Developed in partnership with The Harris Poll, the report tracks snacking attitudes and behaviours among thousands of consumers surveyed across 12 countries for the fourth consecutive year. Findings illustrate the “expanded role” of snacking as it replaces traditional meals in consumers’ lives.
Key findings show:
- Snacking is a staple, as 71% of respondents surveyed snack at least twice a day
- 78% percent of consumers report they take time to savour indulgent snacks as 61% say they take the time to portion out snacks before eating
- Consumers are increasingly replacing meals with snacks, as 55% say they are more likely to eat a snack across all three mealtimes
- Reducing waste has become a top priority, with seven in 10 consumers saying they prioritise snacks with less packaging and 72% saying they recycle it
“Our State of Snacking report confirms that in these trying times, consumers around the world view their favorite snacks as affordable and necessary indulgences,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. “Snacking continues to be a way for consumers to connect or to enjoy a moment of delight in their day, further demonstrating our belief that every snack can be enjoyed in a mindful way.”
The survey demonstrates that consumes are looking for snacks to meet different needs in their lives. The vast majority (78%) regularly snack to reward themselves, 77% do it for a sense of comfort and 85% for both reasons. The ‘current environment’ emphasises the importance of brand recognition, as 67% say they would buy fewer of their favourite snack brands than alternatives.
Other themes found from the survey reflect mindful snacking, a way to connect with others as seven in 10 say sharing snacks is their love language and an appetite for sustainability as consumers are focused on how their snacking choices impact the environment and they recognise both companies and consumers play key roles in sustainable snacking.
Sustainability is a key priority, especially in younger generations, as 70% of millennials and 69% of Gen Z agree snacks with a higher environmental impact should cost more.
“Today’s consumer is more conscious than ever about their consumption – and that includes health and well-being, as well as the impact on the planet,” commented Martin Renaud, Chief Marketing and Sales Officer at Mondelēz International. “The findings of this report continue to help inform our strategy as a global snacking leader with a focus on chocolate and biscuits and a commitment to mindful and sustainable snacking.”
The 2022 State of Snacking report is available for download here.
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