Nature’s Bakery releases plant-based brownie

Nature’s Bakery has announced the addition of fudgy brownie bars to its lineup of fig bars (available in whole wheat and gluten-free varieties), oatmeal crumble bars and organic baked-ins. Consumers will be able to enjoy the first taste of the brownie which is baked using whole grains, vegan chocolate and dates at the Natural Products Expo, 9-11 March 2023.

The company has said the brownie is designed to be reminiscent of homemade brownies, having developed a recipe that includes recognisable ingredients such as cocoa and dates. The soft baked brownie is also dairy, peanut and tree nut free.

“Consumers are increasingly seeking snacks that don’t compromise on taste and deliver the comfort-fuel Nature’s Bakery is known for,” said Vilma Livas, Chief Marketing Officer at Nature’s Bakery. “Developing a delicious, plant based brownie that’s soft baked and made with dairy-free and nut-free ingredients is a win-win that we’re thrilled to share with our consumers.”

“When creating new products, we source the Non-GMO Project Verified ingredients for recipes that are simple and delicious,” added Courtney Kaiser, Director of Product Development at Nature’s Bakery. “We’re especially proud of our new brownie recipe; the star of the bar is vegan chocolate. We keep our consumers in mind every step of the development process—our team bakes so much care into every Nature’s Bakery product and our new Brownie is no exception.”

Nature’s Bakery brownie can be purchased from the 7 March on its website and on Amazon, followed by an in-store release at select national retailers beginning Summer 2023.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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