Panera unveils new packaging and products

Panera Bread has unveiled new packaging for its line of grocery products, along with the launch of new additions to its portfolio. Panera offers a range of grocery products including artisan bread, sliced bread and bagels.

The new packaging has been refreshed with the company’s elements and features a more prominent logo, with the use of the company green to help shoppers more easily identify and find the brand. The packaging, which was designed by LAM Design and signature Panera products are featured in the brand’s new autumn campaign, carried out in partnership with Advantage United Commerce. The campaign which is titled ‘Pairs Well With’ is designed to place its grocery items at the centre of family moments.

The line of grocery products has expanded both nationally and in select regional markets to include new Garlic Demi Baguette (added to its existing range of artisan breads), Bagels (now available in plain, everything and cinnamon swirl) and English Muffins.

“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” explained Zach Soolman, Panera’s VP and General Manager of CPG. “Our new look and feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”

In Panera bakery-cafes, all grocery items are made with clean ingredients – without artificial preservatives, sweeteners, flavours and colours. As of July this year, there are 2116 bakery cafes operating in 48 states across the US.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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