Puratos launches new platform at iba

Puratos has underlined its commitment to fostering innovation by launching a new platform at the upcoming iba, which will be taking place in Munich, Germany, from 22-26 October.

The iba.START UP AREA is a new addition to the trade show, where inspiration for visitors and exhibitors will be found at the three keyhole presentations being delivered by Pierre Tossut, CEO of Puratos, Sophie Blum, Chief Marketing Officer and Karl Smedt, sourdough librarian, as they will inform and engage on the topics such as Puratos’ Mission to Mars, the Taste Tomorrow research program and sourdough.

In its dedicated space in Hall A4, the next generation of entrepreneurs and enterprises will have the opportunity to showcase how their offerings can revolutionise the bakery, patisserie, or chocolate landscape by addressing specific challenges their industries face.

As well as having their own exhibition booths in the iba.START UP AREA, start-ups will be able to take to the stage to pitch their innovations to 70,000 decision-makers and professionals.

“Our partnership with iba reflects Puratos’ dedication to fostering a culture of innovation and creating a platform for promising startups to showcase and progress their solutions. By supporting these young organisations, we are not only interested in their success, but also in the long-term sustainability of our industry,” commented Sophie Blum, Chief Marketing Officer at Puratos.

The iba.START UP AREA has been designed to act as a hub for knowledge and inspiration. Renowned industry experts will join the line-up, leading discussions on topics important to the industry, from food trends, craftsmanship and health to sustainability, digitisation and quality assurance.

“We want to offer a memorable experience for everyone looking to shape the future of our industry. In the iba.START UP AREA, visitors will find ground-breaking ideas and technologies that will drive the way we make and consume bakery, patisserie and chocolate products. We want everyone at the event to join the conversation and drive positive change,” added Blum.

International and national start-ups from the food sector are invited to participate in the event. In order to exhibit, businesses must meet certain criteria; the company needs to be less than 10 years old (founded in 2013 or later), employ a maximum of 50 people and have an annual turnover of under 10 million euros.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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