Real Food From the Ground Up has now added tortilla snacks company Food Should Taste Good to its product portfolio, having acquired it from US-based company General Mills.
Food Should Taste Good was first founded in 2006 and prides itself on producing plant-based snacks which contain all-natural ingredients. Operating out of Minnesota, the company produces non-GMO tortilla chips made from corn and multi-grains.
General Mills first acquired the snacks company in 2012, which became part of its natural and organic businesses alongside Muir Glen and Cascadian Farm; now having sold it to Real Food From the Ground Up.
According to General Mills, Food Should Taste Good was no longer seen as a good fit and is part of the company’s Accelerate strategy, which refers to the company’s prioritisation of core markets, global platforms and local “gem brands” which are seen to have the best prospects for profitable growth.
The Accelerate strategy has overseen the reshaping of General Mills’ portfolio with strategic acquisitions, including acquiring Blue Buffalo pet food and divestitures of yoghurt and dough in Europe.
“Consistent with our ‘accelerate’ strategy, General Mills is reshaping its portfolio,” explained Chelcy Walker, a spokesperson for General Mills. “This sale is to the right buyer with clear expertise in the tortilla chip business. There will be no job loss as part of this divestiture, and no employees will be transitioning to the buyer.”
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Caitlin Gittins
Editor, International Bakery
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