Release of multi-purpose flour

Bay State Milling Company, a plant-based ingredient supplier, announced the launch of Wingold Wellness multi-purpose flour, a better-for-you blend that offers gut-healthy fibre of traditional, refined wheat flour.

Wingold Wellness is a 1:1 replacement for traditional refined wheat flour, delivering a good source of fibre across several applications including pizza, pasta, bread and tortillas without the need for fibre additives. Made from one ingredient, wheat, the new flour offers retail and wholesale bakeries and manufacturers a cost-effective solution that can enhance a product’s nutritional profile without formulation adjustments.

The company also offers prebiotic fibre benefits at a time when consumers are prioritising digestive health – with one in four saying it’s the most important aspect of their overall health. The new multi-purpose flour can help to close the dietary fibre gap in consumers’ diets.

“We’re excited to offer an innovative take on our legacy product to meet the growing consumer and industry demand for natural foods that have real health benefits,” said Ed Fish, Vice President and General Manager of the Company’s Varietal Solutions business unit. “This product launch provides a glimpse into the future of HealthSense, which can be used to easily elevate and extend both legacy flour brands and our customers’ products.”

Milled at Bay State Milling’s facility in Winona, Minnesota, Wingold Wellness is available in 50-pound sacks and offers a unique opportunity for manufacturers and distributors of all sizes to meet consumers’ growing desire for better-for-you versions of their favourite wheat-based foods without sacrificing taste for nutrition.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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