Minnesota-based pretzel purveyor Von Hanson’s Snacks has announced an investment in production equipment as part of an overall strategy to triple its capacity in response to demand from food retailers.
Von Hanson’s Snacks is an offshoot of the well-known Von Hanson’s Meats and was introduced originally in 2017 as an augmentation to existing meat products but quickly grew to warrant its own facility, staff and fulfillment centre. The brand currently offers seven different flavours of seasoned pretzels: Zesty Herb, Dill Ranch, Parmesan, Cinnamon Crunch, Tangy Mustard, Smoky BBQ and Hot Buffalo. The meat products business has been the foundation of the business since the opening of the first store in 1984.
The company says its success stems from partnerships with pubs, boutiques and select retailers across the US. In recent years the development team has managed its customer base to deliver product on-time and in-full. Growing demand stretched the existing facility’s capabilities to its limits, the company reports, and with an investment in new equipment it offers improved speed, accuracy and yield, enabling the brand to expand into the food retailer sector.
“While we have been very happy with the demand for this product line, it’s been a real challenge to keep the product moving out the shipping doors on-time, as our customers deserve,” said Jon Tennessen, Owner and Sales Manager of Von Hanson’s Snacks. “We hate to turn anyone away from a good partnership, so it became evident that investing in this new seasoning and packaging equipment would enable the company to grow. We chose a brand that is known for accuracy and speed while being made in the USA.”
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