Zeelandia pushes UK growth strategy with acquisition of John Morley

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Zeelandia pushes UK growth strategy with acquisition of John Morley

Zeelandia UK, part of the baking ingredients manufacturer Royal  Zeelandia Group, has reached agreement to purchase the assets of John  Morley (Importers) Ltd relating to fruit fillings, fruit soaking, mincemeat, date paste and Macpaste. This acquisition helps Zeelandia expand its UK  offering to its customer base in the industrial, craft, wholesale, and in-store bakery sectors.

The acquisition follows Zeelandia UK’s investment in a purpose-built technical centre, factory, and warehouse which opened in 2020 in  Colchester, Essex, and the successful acquisition in 2017 of James Fleming, a leading producer of mallow, mincemeat, jams, jellies, and caramel.

The John Morley range will continue production at the Congleton site in Cheshire and will fall under the Flemings division of Zeelandia.

David Amos, Managing Director, Zeelandia UK said: “We are very excited to welcome the John Morley range into Zeelandia UK. The business has a long-standing tradition for quality products, and considerable expertise in meeting the needs of industrial bakeries and foodservice customers. It also has a culture where people are highly valued and as a family company with heritage dating back to the year 1900, we share many of the same values.”

With globally operations in over 20 countries and sales in about 100  countries, the company said this acquisition further strengthens Zealandia’s position in the European market for bakery ingredients.

 

 

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Media contact

Kiran Grewal
Editor, International Bakery

Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com