Zeelandia Group acquires Belgian based Wouters NV

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Royal Zeelandia Group acquires Belgian based Wouters NV

Wouters N.V. is part of the Koninklijke Zeelandia Group. Wouters, a Belgian family business based in Lokeren, has been active in bakery ingredients, oils and frying fats for almost 100 years.

Wouters is a strategic acquisition due to its strong quality image in the Belgian market as a manufacturer of bakery pastes for the traditional bakeries, and because of the growth potential for the rest of Europe.

With the acquisition of Wouters, its oil & fats activities for the foodservice and food industry were sold to Remia, also a Dutch family business. The acquisition of Wouters strengthens Zeelandia with several complementing process technologies, a very good addition to the existing competences of the company, to further respond to the growing demand for innovation by both the small and medium sized bakeries and industrial bakeries.

Wouters and its brands will remain active on the Belgian market alongside Zeelandia.

The company works to find inventive ways to create bakery success, inspiring customers with ingredients and better ways to bake, manage and sell. Founded in 1900 by the Dutch Doeleman family, Zeelandia believes itself to be a global player in the bakery ingredients business. Today, over 3,200 employees worldwide are dedicated to developing products tailored to local tastes and needs in about 100 countries.

 

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Media contact

Kiran Grewal
Editor, International Bakery

Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com