True Salt is launching its popular Flake Salt for retail accounts all across America in order to meet rising consumer demand for sea salt for home cooking and baking. The company is bringing its Flake Salt to grocers just in time for the holidays season.
“Top chefs around the country have been using our Flake Salt in their restaurants and bakeries for a while now and we wanted to make this celebrated salt available to consumers for their home kitchens,” said Brian Pierce, CEO and cofounder of True Salt. “These flakes add a clean and briny burst of flavor like nothing else on the market.”
The Flake Salt is all natural sea salt that is hand-harvested from the pristine waters of the Sea of Cortez in Mexico, giving each flake a unique shape and size. This makes it perfect for topping and finishing dishes from salads to steaks and fish, to rich and decadent desserts.
True Salt Flake Salt is packed in the company’s recognizable blue box with holds 1 pound of Flake Salt. The box features a front cut-out window displaying the unique salt flakes, giving shoppers a preview of the Flake Salt inside. The 1 pound box is sold in cases of six boxes.
Currently carried by foodservice distributors like Shamrock Foods on the west coast and Arizonaand Headwater Foods in New York, the True Salt Flake Salt is currently available on Amazon.com for consumer purchase and available for retail accounts through the company’s distributors UNFI and DPI Specialty Foods.