Jason’s Sourdough Crumpets launched as demand for premium bakery products made with simple ingredients continues to grow. The launch reinforces the brand’s commitment to crafting proper bread using only simple ingredients that are free from preservatives, seed-oils, emulsifiers, added yeast or artificial additives. The crumpets also have no sugar, bi-carb or baking powder, just leavened naturally with our sourdough starter and long fermentation.
- Made from just flour, water, salt and fermented wheat flour
- Delicately crisp exterior, a light, open texture and the distinctive tang of real sourdough
- perfect for breakfast, brunch or a comforting snack anytime.
Crumpet Thins
The launch builds on the strong performance of Jason’s Proper Sourdough Crumpets, and are crafted using Jason’s signature slow fermentation process and made with just four simple ingredients of flour, water, salt and fermented wheat flour, Crumpet Thins deliver a golden, buttery crunch when toasted, offering shoppers an elevated take on the everyday staple. The new line has been developed to broaden usage occasions, from breakfast and brunch through to lighter lunches and snacking, helping retailers drive incremental value within the crumpet category.
- Lighter and crispier than the traditional Crumpets
- Brings the same care and craftsmanship to a new format, while staying true to its baking roots.
