Hostex is a leading trade event for food, drink and hospitality professionals, designed to bring together industry leaders, innovators and decision-makers to share insights, source solutions and do business. The organisers position it as a platform where hospitality, food and beverage businesses can connect, innovate and grow while exploring the products and trends shaping the sector’s future.
Hostex connects bakery with hospitality
For the bakery industry, Hostex is particularly relevant because it links producers and suppliers directly with foodservice and hospitality buyers. Hotels, restaurants, cafés, catering operators and other professional kitchens are important customers for breads, pastries, cakes and other baked goods, making the event useful for understanding changing requirements in these channels.
The exhibition covers both food and drink and equipment, allowing bakery businesses to explore products alongside the technology used to prepare, store and serve them. Equipment Africa includes solutions for front- and back-of-house operations, while Food and Drink Africa showcases products from local and international suppliers.
Hostex also places strong emphasis on live experiences. Visitors are encouraged to see, touch and taste products and technologies, with demonstrations, tastings and practical content complementing the exhibition floor. The Industry Hub adds seminars, thought leadership and business insight, while chef-led demonstrations highlight how ingredients and products perform in professional kitchen environments.
For bakery manufacturers, ingredient suppliers and artisan producers, Hostex therefore provides an opportunity to connect with the foodservice market rather than focusing solely on production technology. It can help businesses identify new customers, understand menu and hospitality trends, discover emerging products and strengthen relationships with buyers across the wider food and drink sector.
