Cake & Bake Show is an event dedicated to baking, cake decorating and sugarcraft, bringing together home bakers, cake decorators, professional bakers, food lovers and baking brands. The organisers describe it as an inclusive celebration of the nation’s love of baking, combining shopping, inspiration and opportunities to learn directly from experts.
Cake & Bake Show inspires bakers
A major part of the event is its hands-on and educational content. Visitors can take part in baking workshops and cake decorating classes, watch live demonstrations from bakers and cake artists, and learn techniques through Pro Masterclasses. The programme covers areas such as cake decorating, piping, chocolate making, biscuit decorating and bread baking, giving the show a strong practical element.
The exhibition also provides access to a wide range of baking and cake decorating brands. Products include baking ingredients, appliances, specialist tools, edible decorations and other equipment, alongside finished bakery and patisserie products. This makes the event particularly relevant to artisan bakers, cake businesses and smaller professional operations looking for new products and inspiration.
Competitions and live creative features add another dimension, showcasing the technical and artistic skills involved in modern baking and decoration. These activities also provide insight into emerging styles, techniques and consumer interests.
For the bakery industry, the Cake & Bake Show is less focused on large-scale industrial production and more on craft baking, cake decoration, skills and consumer-facing trends. It offers suppliers direct engagement with an enthusiastic baking audience while giving professional and aspiring bakers opportunities to discover products.
