FHC China is a major professional trade show for the food and beverage industry, bringing together international brands, domestic businesses, buyers and distributors from across the supply chain. The organisers position it as an important gateway for global food companies entering the Chinese market, while also helping local businesses develop international trade opportunities.
FHC China connects bakery with buyers
Bakery has a dedicated place within the exhibition through its Bakery & Light Meal sector, one of 15 major product categories. Other areas particularly relevant to bakers include sweets and chocolate, catering raw materials, dairy, coffee and tea, food processing and packaging, and machinery and equipment.
The event is designed to bring the food industry supply chain together under one roof. Its professional audience includes importers and exporters, distributors, agents, supermarkets, convenience stores, e-commerce businesses, hotels, catering operators, cafés, bakeries and franchise chains, giving bakery companies access to both production partners and potential routes to market.
FHC China also combines its exhibition with competitions, forums and business-matching activity. The programme includes a dedicated international dessert and bakery competition alongside one-to-one meetings between buyers and exhibitors, helping companies combine product discovery with commercial development.
For bakery manufacturers, the event offers opportunities to explore finished products, ingredients, processing technology and packaging while gaining insight into the Chinese market. Ingredient and machinery suppliers can meanwhile meet bakery operators, distributors and buyers looking for new products and technologies.
Its combination of bakery, foodservice, retail and processing makes FHC China particularly relevant to businesses seeking both product inspiration and commercial growth within the wider food industry.