Food & Hospitality Asia is a major international trade event bringing together the food, beverage and hospitality industries. The organisers describe it as a gateway to the entire industry, connecting global brands, manufacturers and technology providers with buyers, distributors and decision-makers while providing opportunities to source products, discover trends and build partnerships.
Food & Hospitality Asia champions baking
Bakery has a strong and clearly defined presence within FHA. Bakery, Pastry & Gelato forms part of its HoReCa offering, alongside foodservice equipment and technology, while the wider event covers ingredients, fine food, dairy, convenience products, snacks and confectionery. This allows bakery professionals to explore both specialist solutions and developments across the broader food industry.
The event is particularly relevant to bakery businesses sourcing new products and technologies. Its bakery-focused offering provides access to international suppliers while highlighting new product launches, smart technologies and global market trends relevant to professional baking and pastry production.
Skills and craftsmanship are another important part of FHA. The FHA Bakery Challenge is designed to celebrate excellence in artisanal baking and nurture innovative talent, while encouraging networking and knowledge sharing between industry professionals. It sits alongside the Asian Pastry Cup and FHA Dessert Challenge, giving bakery and pastry a prominent role within the event’s professional competitions.
For bakery manufacturers, artisan bakers, pastry producers and suppliers, FHA therefore combines sourcing, technology, skills and business development. Its connection between bakery production and the wider foodservice and hospitality markets also makes it valuable for companies seeking new customers, distribution opportunities and insight into evolving demand across Asia.
