IFE is a major business event for the food and drink industry, bringing together manufacturers, producers, buyers, wholesalers, distributors and foodservice professionals. The event is designed around discovering new products, building business relationships and understanding the trends shaping food and drink, with a strong emphasis on connecting brands and suppliers with professional buyers.
IFE connects bakery with buyers
For the bakery industry, IFE is particularly relevant to finished products and commercial development. Its extensive food and drink offering includes bakery products alongside confectionery, snacks, ingredients, frozen foods, chilled products and other categories that overlap with modern bakery manufacturing.
This gives bakery producers an opportunity to showcase breads, cakes, pastries, biscuits and other products to buyers from retail, wholesale, hospitality and foodservice. For manufacturers looking to secure listings, develop distribution or enter new channels, the event provides direct access to professionals responsible for sourcing food and drink.
Innovation is a central part of IFE. The event highlights emerging brands and new product launches while its content programme explores changing consumer behaviour, market trends, sustainability and developments affecting food businesses. Bakery manufacturers can use this insight to identify potential opportunities around areas such as health, convenience, premiumisation and new eating occasions.
IFE also provides a useful way to monitor developments outside bakery. Trends emerging across snacks, confectionery, dairy and plant-based foods can influence bakery flavours, formats, ingredients and product positioning.
For bakery businesses, IFE is therefore less about production machinery and more about the finished product and its route to market. It offers manufacturers opportunities to meet buyers, benchmark competing products, identify consumer trends and explore how bakery can respond to developments across the wider food and drink market
