ISM is an international trade fair for sweets and snacks, bringing together manufacturers, buyers and decision-makers from across the global industry. The event covers chocolate and chocolate products, sugar confectionery, biscuits, snack foods and emerging product categories, while its expanding format connects finished products with ingredients and manufacturing technology across the wider value chain.
ISM showcases international bakery trends
Bakery has a clear presence within ISM, particularly through its biscuits segment. This encompasses sweet and savoury bakery products including cakes, biscuits, waffles, stollen and gingerbread alongside international specialities such as panettone, baklava and macarons. Crispbreads, rusks and other bakery snacks extend its relevance into savoury and snacking applications.
This international product focus makes ISM particularly useful for bakery manufacturers interested in finished-product trends. Visitors can compare flavours, formats, textures and positioning from different markets while identifying concepts that could translate into new biscuit, cake or bakery snack ranges.
Packaging and shelf life are also important considerations within the bakery offering. ISM highlights developments in packaging design and sustainable materials alongside technologies that can help extend the shelf life of fine bakery products.
The event’s broader snack focus creates additional crossover opportunities. Pretzels, crackers, biscuit snacks, salted bakery products and reduced-sugar, gluten-free and other specialist snack concepts provide insight into how traditional bakery products are evolving towards new eating occasions and nutritional requirements.
For bakery manufacturers, ISM is therefore particularly valuable for product inspiration, market intelligence and international business development, providing a concentrated view of the trends influencing biscuits, cakes and bakery snacks.
