The American Bakers Association (ABA) today announced Chris Greiner as Vice President of Membership & Growth, further strengthening the association’s commitment to delivering an exceptional member experience while advancing the strategic priorities of the commercial baking industry.
As part of its Strategic Plan, ABA continues to invest in the people, programs, and resources that maximize value for its membership and position the baking industry for long-term success. Greiner’s appointment reflects ABA’s ongoing commitment to delivering a premium member experience, cultivating meaningful business connections, and providing high-impact programs and services to support members’ businesses.
“Delivering an exceptional experience for our members is at the heart of ABA’s Higher Level Impact strategic goal,” said Eric Dell, President and CEO of the American Bakers Association. “Chris brings a proven track record of building strong relationships, developing innovative membership strategies, and creating lasting value for organizations. His leadership will help us elevate how we serve our members through a personalized experience that best serves their businesses while continuing to strengthen ABA as the leading voice for the commercial baking industry.”
Chris brings extensive association leadership experience to ABA, having spent nearly five years with the National Association of Wholesaler-Distributors (NAW), where he led initiatives focused on business development, membership growth and commercial strategy. During his tenure, he helped launch new membership models, led commercialization efforts for complex legal and policy campaigns as well as member products, and worked closely with industry leaders to develop data-driven solutions that supported business growth across the wholesale distribution industry.
To view the ABA professional team, click here.
