European bakery products manufacturer Baker & Baker is launching a new Cadbury Snow Balls Cookie into the UK in-store bakery market.
This represents the first winter-themed cookie launched by Baker & Baker, and seeks to build on the record breaking seasonal success of the Cadbury Mini Eggs Chocolate Cookie during the last two Easter periods.
The absence of a dedicated winter-themed cookie within the UK in-store bakery market, combined with Snow Balls – a popular, seasonal Cadbury confectionery brand – will drive considerable consumer trial and impulse purchases.
The limited-edition cookie is baked fresh in-store and features a familiar Cadbury’s chocolate cookie dough, which is then packed with mini Snow Ball inclusions. This cookie is also the first Cadbury Snow Balls product to be launched into the UK bakery category.
The seasonal Snow Balls Cookie will complement the three core, existing flavours in the Cadbury fresh cookies in-store bakery range, which includes Cadbury Dairy Milk Chocolate & Orange, Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.
The Cadbury Snow Balls Cookie will be sold in a pack of four, with an RRP of £2.00. Initial listings of the product include Coop, Asda, Morrisons and Sainsbury’s from early November.
Michael Bancroft, Licensing Director at Baker & Baker, said: “We’re excited to introduce the Cadbury Snow Balls brand into the fresh bakery category. Driven by a growing consumer appetite for brands in Fresh bakery, this is the first time the ‘nation’s favourite’ Cadbury brand is landing on the instore bakery aisle for the winter season.
“We believe the chocolate cookies format will generate significant consumer appeal, impulse purchase and play a key role in driving the ‘seasonal snacking’ occasion.”
Baker & Baker operates an exclusive licensing partnership with Mondelēz to manufacture and distribute fresh bakery products, including leading brands Milka, Oreo and Cadbury, across key European markets.
In-store activations will also be taking place with selected retailers from November onwards, to drive impulse sales.
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Editor, International Bakery
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