Bakery Live is excited to announce an exclusive interview with Bastian Hoermann, Global Marketing Director for Sweet Goods, Dairy, and Specialised Nutrition at ADM, as part of this year’s event. The interview, focused on “Nutrition and Functional, Better-for-You Products,” will explore the rising demand for healthier options in the bakery industry and how ADM is leading the charge through innovative ingredient development.
Bastian Hoermann, who joined ADM in 2014 through a commercial traineeship programme, brings a wealth of experience in sales and marketing within the food industry. Now based in Heidelberg, Germany, Bastian oversees the global marketing activities for ADM’s Nutrition business, with a specific focus on sweet goods, dairy, and specialised nutrition. His expertise in driving category growth strategies through innovation and optimising the customer experience has made him a key figure in the industry.
During the interview, Bastian will delve into the importance of functional, better-for-you products that not only meet consumer demands for health but also deliver on taste and texture. He will discuss ADM’s approach to staying ahead of market trends by developing innovative ingredients that balance nutritional benefits with the sensory qualities consumers love. Additionally, Bastian will touch on the critical need for a stronger commitment to regenerative agriculture in Europe, highlighting how these practices enhance ingredient quality and contribute to a sustainable future.
The interview will conclude with Bastian’s forward-looking vision for the bakery industry, where he predicts continued growth in healthier, functional products driven by evolving consumer preferences and advancements in technology.
