Hostess®, a beloved name in snacking for generations, is excited to unveil its latest innovation: Hostess® CupCakes Minis. These bite-sized treats bring the classic Hostess® CupCakes experience to a portable format, making them an ideal choice for busy families and snack lovers alike.
Each mini cupcake features the signature combination of fluffy chocolate cake, creamy whipped crème filling, and the iconic Original Squiggle®, crafted with real cocoa and free from high fructose corn syrup or artificial flavors.
“We craft all of our products with people’s busy lives in mind, which is why we’ve made the #1 cupcake mini, increasing its portability,” said Aundrea Graver, Director of Brand Marketing at Hostess® Brands. “From car to pantry, Hostess® CupCakes Minis offer a perfectly sized snack for whenever a sweet craving hits.”
Hostess® CupCakes Minis will be available in single-serve pouches and multipacks. Each single-serve pouch contains three mini cupcakes, while multipack boxes include six pouches with two mini cakes each, making them a perfect option for lunchboxes, road trips, or quick indulgences throughout the day.
These deliciously portable cupcakes will begin shipping on March 3, 2025, and will be priced in line with other core Hostess® products—just in time to sweeten spring snacking routines.
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Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
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