One of the biggest trends to hit the fruit and veg aisle – the Crossbreed fruit – is now available to food and drink manufacturers in the form of natural flavours, created by innovative flavour house I.TS.
Tapping into consumer curiosity about trying something new along with the trend for exciting twists on everyday favourites, crossbreed fruits fit perfectly into the hybrid phenomenon and are perfect for NPD.
The challenge with real fruit crossbreeds is availability, seasonality and price as Mike Bagshaw, owner and founder of I.T.S explains:
“Crossbreed or hybrid fruits like pineberries, and tangelos have been making waves recently in UK supermarkets, with retailers such as Waitrose championing them and showing consumers that fruit doesn’t just have to be a boring old apple or banana, “
“These exciting, crossbred fruit flavours provide great scope for innovation in drinks, snacks, bakery or dairy. Unlike real fruit hybrids, there are no issues with seasonality, price or product availability meaning manufacturers can move fast and capture the buzz. Some of our new crossbreed flavours are pretty brave too so there’s lots of potential for inspiring new products!”
Each flavour in I.T.S’ crossbreed fruit flavour range is 100% natural, allergen free and clean label They have been developed to replicate the big, bold and juicy flavours of real fruit crossbreeds and the range includes:
· Melon Berry Flavour – a refreshingly juicy melon base lifted with sweet berry notes; bright, light, and perfect for summer product launches.
· Tangelo Flavour – a zesty blend of tangerine and pomelo; citrus with a twist that’s perfect for soft drinks or confectionery.
· Limelon Flavour – sharp lime meets mellow melon; crisp, cooling, and seriously thirst-quenching for beverages and frozen treats.
· Blood Lime Flavour – rich citrus depth with ruby-red intensity; a sophisticated yet playful flavour for cocktails, desserts, or dairy.
· Pineberry Flavour – strawberry’s tropical cousin; pale, pretty, and pineapple-kissed, ideal for eye-catching yogurts or bakery.
· Boysenberry Flavour – a bold dark berry with jammy richness; indulgent and perfect for sauces, fillings, or premium drinks.
· Peach Berry Flavour – soft, juicy peach rounded with a ripe berry sweetness; smooth, sunny, and versatile across applications.
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
LinkedIn: International Bakery
X: @int_bakery
YouTube: @Bakery-TV
Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]
