We’re betting that The International Baking Industry Exposition, at the Las Vegas Convention center, will not be a gamble
The International Baking Industry Exposition, held between 17-21 September at the Las Vegas Convention Center, is fast approaching. The event is the largest baking event in the Western Hemisphere, attracting a range of industry professionals from around the world. With the high volume of professionals at the event, it gives those attending the opportunity to generate leads, strengthen their brand, showcase products and be able to close deals. In a market of qualified buyers from every sector of the global grain-based industry, there is the opportunity to increase sales, connect with new businesses and see growth in your business in just one trip.
This year’s event is expecting a turnout of over 23,000 baking professionals from every aspect of the industry, all coming together to leverage opportunities and move their operations forward. Almost half of the attendees that visit IBIE don’t attend any other trade shows, making the event an opportunity to get in front of those who rarely get out there and be able to talk business and build your brand awareness.
IBIE is the perfect place to debut your innovative technologies and latest offerings, with 96% of attendees focused on new products and services. Based on IBIE’s previous years attendees, 88% of attendees approve, specify or recommend purchases, with many of those having major buying power. 19% have an annual purchasing budget over US$1m. 30% of the audience comes from outside the USA, opening the door to large-scale international growth.
Over the course of the event, there will be many booths to visit, and many presentations to see. With sucha diverse offering, it will be hard to decide what to see!
Back by popular demand this year is the Artisan Marketplace crafted by Puratos. The interactive marketplace is a hub for unique experiences and learning opportunities for bakers looking to improve upon their skills, make connections, and walk away inspired for growth. The Artisan Marketplace involves expert-led demonstrations, and talks celebrating all aspects of the craft of baking, whether it be bread, pastry or chocolate!
Read the rest of the article in our latest issue.