In partnership with GEA Bakery since 2004, Mayfair continues to set new standards for quality, innovation, and consumer delight
The essence of Mayfair lies in its ability to turn a simple biscuit into a moment of happiness – consistently, and on a scale that reaches millions. Whether it’s a chocolate chip cookie or a filled biscuit creation, each product carries the same promise of joy. It’s the care in selecting the finest ingredients, the artistry in shaping and baking, and the attention to details that transform each bite into a joyful experience.
This essence is equally reflected in the passion, expertise, and innovative technologies that allow Mayfair to evolve its products while maintaining the highest quality. From experimenting with new recipes to mastering complex production lines, the company combines tradition and innovation to delight consumers in over 35 countries. This blend of craftsmanship and forward-thinking is exemplified by the partnership with GEA Bakery, a collaboration rooted in trust, shared values, and a commitment to excellence.
“Our belief is that happiness comes from finding joy in everyday moments,” says Khurram Zia, CEO of Mayfair. “With GEA’s technology and continuous support, we can bring that joy to millions – consistently and at scale. And we’re just getting started.”
From the installation of its very first cracker line to today’s record-breaking soft-dough system, Mayfair has grown from a local bakery into a trusted global brand.
“At Mayfair, we don’t just innovate – we innovate to win. Together with GEA, we’re ready to build the future – biscuit by biscuit, idea by idea, moment by moment,” explain, Faisal Rana, Chief Strategy Officer at Mayfair.
A partnership built on shared growth
“Our partnership with Mayfair dates back to 2004 and has grown into a strategic cooperation built on trust, innovation, and shared ambition” explains Michele Darderi, Marketing Director at GEA Bakery. From the very first line to the revolutionary new systems of today, GEA has supported Mayfair’s journey with engineering expertise and dedication to quality.
He went on to say: “Mayfair installed its first GEA line in 2004 – a 60 meter cracker oven – followed by rotary and wire cut lines in 2009, 2011 and 2013. Each project expanded production capacity and product diversity. The most recent milestone, commissioned in 2023, features two synchronised wire cut extruders and a 129 meter tunnel oven with a 1,500 mm steel band – the largest soft dough cookie line in Pakistan, and among the biggest worldwide.”
A shared journey toward success
“The values that guide our choices today are the same ones that gave birth to Asian Food in 1969,” says Khurram Zia. “For over 20 years, GEA has been an integral part of that story – from our first line in 2004 to the revolutionary new machinery of today. GEA has always shown that it shares our passion and values, proving to be the ideal partner for all our most ambitious projects. We look forward to continuing to write our story together – toward a positive, sustainable future full of revolutionary ideas.”
Biscuits may be a familiar product, but there’s always room to innovate and improve. “Working with a partner like Mayfair is truly energising. Their high standards push us to raise the bar even further, and it’s rewarding to see our technologies helping them achieve their goals.” Concluded Cattani.
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Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
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