RIND Snacks, the sustainable snack brand on a “mission to maximise nutrition and minimise waste” has announced its expansion with The Kroger Co, the US’ largest grocery chain. This move reflects the company’s success in key regional markets over the last three years and increases its footprint, as it strives to bring healthy options for consumers in the fruit snack aisle.
The company’s increased distribution will make its single-ingredient, whole fruit snacks more widely accessible, to meet the demands of snacker consumers seeking convenient and nutritious options to support a healthy lifestyle.
“The fruit snack category was ripe for disruption and our partnership with America’s leading grocer is a huge milestone for RIND,” explained Matt Weiss, Founder and CEO at RIND. “We’re thrilled to partner with Kroger to answer consumers’ growing desire for delicious, nutrient-rich snacks—ones that also align with their interest to support mission-driven brands that promote sustainable snacking.”
RIND’s snacks will be available in 1900 US Kroger stores as of August, where their Straw-Peary blend and Organic Coconut Crisps will be available to purchase.
“From our first retail launch in 2018 to now crossing our 10,000th store with the largest grocer in America, we are incredibly grateful and excited for the opportunity to bring the benefits of RIND’s whole fruit snacks to more families nationwide,” Mr Weiss added.
Earlier this year, the company launched into regional market leaders H-E-B and Metropolitan Market as well as leading travel and convenience chains such as Hudson News, Sheetz and Royal Farms. This autumn, RIND will be expanding with new and existing partners including CVS, Whole Foods Market and select Costco and Target stores.
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Editor, International Bakery
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