Rise Baking Company, home to some of the most trusted brands in the baking industry, announced a major expansion of its Pleasant View, Utah-based facility as part of a broader strategy to optimise its manufacturing network and support growth across multiple product categories, including increased pie production capacity.
Supporting efficiency and consistency
The expansion will add approximately 115,000 square feet of new manufacturing space to support operational efficiency, consistency, and long-term growth nationwide. By concentrating additional production in Pleasant View, Rise is streamlining its footprint to better align capacity with customer demand.
“This expansion is about building a smarter, more efficient manufacturing network that better supports our customers today and positions us for the future,” said Mark McNeil, CEO of Rise Baking Company. “By further investing in Pleasant View, we’re optimising our pie production footprint while creating additional footprint and capacity to support future growth, strengthening our ability to deliver the quality and consistency our customers rely on.”
As part of this strategy, Rise Baking Company will consolidate its manufacturing footprint in the coming months, including the closure of its Kent, Washington facility. The decision to close the Kent facility was made after careful consideration. The company recognises the impact this has on employees and their families and is committed to supporting those affected through a severance and retention package aligned with years of service, as well as opportunities to pursue other roles within the organisation.
The expansion of Rise Baking Company’s Pleasant View facility is expected to create 170 new jobs, providing new career opportunities for the Pleasant View, Weber County, and Utah communities. The project also includes significant infrastructure upgrades, from advanced wastewater management systems to new energy-saving efficiencies designed to reduce environmental impact.
