The Craft Bakers Association (CBA) is thrilled to announce the appointment of Wilda Haddad to its Board of Directors. Wilda will officially assume her role as Director at the next CBA Board Meeting in March 2025.
Wilda brings a wealth of experience and expertise to the CBA, having worked for over 18 years as a Local Government Solicitor, specialising in Licensing and Planning law. In 2019, she transitioned to the family business, Dina Foods, as Project Director, becoming a second-generation leader within the organisation. At Dina Foods, Wilda has been instrumental in driving sustainability initiatives, overseeing growth strategies, and managing development projects. Her contributions to the family business were recognised in June 2024 when she was nominated for the prestigious Next Generation Award by Family Business United.
Dina Foods is renowned as one of the UK’s leading artisan producers of Mediterranean-inspired foods, offering an extensive range of authentic flatbreads, confectionery, and savoury products. Established in 1992, Dina Foods has been credited with introducing Lebanese cuisine to the British market. The company operates with a commitment to quality, baking fresh breads around the clock for daily delivery to restaurants, cafés, foodservice providers, and national and international retailers.
In addition to her role at Dina Foods, Wilda serves as a Board Member for the Old Oak and Park Royal Development Corporation—a Mayoral Development Corporation focused on the regeneration of one of London’s largest opportunity areas. She is also actively involved with the Park Royal Business Group, a non-profit organisation under West London Business, supporting the thriving business community in the area.
The CBA warmly welcomes Wilda to its Board of Directors and looks forward to collaborating with her to advance the association’s goals and the interests of its members.
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