We are excited to welcome Simon Bird, Global Business Director – Food Enzymes at IFF, as a featured speaker at Bakery Live 2024.
Register to attend for free now
Simon will be presenting on the topic of “Raising the Game with a Dough Strengthener Enzyme to Overcome Challenges and Create Opportunities.” The bakery industry continues to navigate the complexities of rising production costs and a volatile global economy. Although there have been signs of stabilisation in the bakery market in 2024, challenges such as tight margins and high input costs persist. In this session, Simon will explore how innovative enzyme solutions can not only address these challenges but also open doors to new opportunities. With the increasing demand for label-friendly products and a growing commitment to sustainability, Simon will share insights on how bakeries can leverage these trends to strengthen their market position.
Simon brings over 12 years of experience in the Chemical and Biotech sectors, with a focus on process optimisation and resource conservation. Starting his career as a production engineer in the UK speciality chemical industry, he later transitioned to commercial roles with Dow Chemical and Dupont across Europe. Originally from the Channel Islands, Simon’s passion for sustainability has driven him to lead IFF’s Food Enzymes business, where he has made significant strides in promoting a more sustainable approach to industry practices. As a leader, Simon is dedicated to challenging the status quo and advancing the role of enzymes in creating a more sustainable future.
Don’t miss this insightful session with Simon Bird at Bakery Live 2024.
